Egg Baby/iwanttobeababy.com: Toilet paper

“We placed rolls of custom printed toilet paper in hotels, restaurants and department store’s public bathrooms, luring young parents into the micro site and eventually into egg baby’s main website.”

 

Advertising Agency: Marta Ibarrondo, Madrid, Spain
Art director: Marta Ibarrondo
Copywriter: Bob Havlena

 

Beit Lohamei Haghetaot: Books

“The number of holocaust deniers is growing. Don’t let them rewrite our story. Beit Lohamei Haghetaot Holocaust and Jewish Resistance Heritage Museum.”

 

Advertising Agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Ben Sever
Art Director / Copywriter: Carmit Ken-Dror
Account Supervisor: Shlomit Kugler
Published: February 2010

 

Moulinex: Blender

Advertising agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Ben Sever
Art Director: Eran Nir
Copywriter: Tomer Gidron
Account Director: Yael Ron
Account Supervisor: Shlomit Kugler
Account Executive: Adi Hefetz
Planning Director: Daniel Weismann
Planner: Asaf Amir

 

 

Henkel: Bread man, Farm girl

Advertising Agency: TBWA, Cairo, Egypt
Chief Creative Officer: Arindam Sengupta (Oranjee)
Art Director: Sameh George / Youssef Gadallah / Montasser Khalil
Copywriter: Sameh George / Youssef Gadallah
Photographer: www.gearbox-Studios.com
Producer: Mohamed Mamdouh
Assistant Producer: Amir Said

 

Pattex Glue: Crosswords

To demonstrate the universal ability of Pattex to stick anything to anything, the brand sponsored the crossword in a popular Egyptian daily and magazines. When solved, you see that different materials are joined seamlessly, thanks to the power of Pattex.

 

Advertising Agency: TBWA, Cairo, Egypt
Creative Director: Arindam Sengupta (Oranjee)
Art Director: Sameh George/Youssef Gadallah Details
Copywriter: Ahmed Refaay

 

Henkel: Stop the Party

Henkel wanted to launch its first disinfectant in Egypt, where well establishment brands are already dominant in the market. There was a need to instigate initial trials and hence benefit from “word of mouth”. They sent out direct mailers to a database sourced from their long time online partner “Wasfa Sahla”, a prominent Egyptian website for woman, inviting guests to Germs’ celebrations of different kinds, all depicting their exponential growth and evolution in your own homes. Further into the invitation you realize that DAC is the only product that’ll help stop these celebrations. 4 thousands invitations were sent out and after contacting the invitees after one month it was discovered that 11% had purchased DAC and are currently using it at home.

 

Advertising Agency: TBWA, Cairo, Egypt
Chief Creative Officer:Arindam Sengupta (Oranjee)
Art Director: Sameh George / Youssef Gadallah
Copywriter: Sameh George / Youssef Gadallah / Ahmed Younis
Account Manager: Mohamed Dawood

 

Florida Center Book & Film Festival: Gorilla

Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director / Copywriter: Pancho González
Creative Director / Art Director / Copywriter: César Ojeda
Retoucher: Gorila Estudio
Photographer: Pato Pescetto
Account Manager: Javier Braithwyte

 

Child Labour: White Angel

“2.7 million children in egypt don’t have childhood.”

 

Advertising Agency: TBWA, Cairo, Egypt
Chief Creative Officer: Arindam Sengupta (Oranjee)
Art Director: Sameh George / Youssef Gadallah / Montasser Khalil
Copywriter: Sameh George / Youssef Gadallah
Photographer: www.gearbox-studios.com
Producer: Mohamed Mamdouh
Assistant Producer: Amir Said

 

Duco Events: Faces will be rearranged

Advertising Agency: TBWA\Whybin, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative Director: Guy Roberts
Art Director: Tara McKenty
Copywriter: Iain Nealie

Noe Conservation: Actapa, Kriboon, Glutax

“It’ll be too late to complain once we’re finally forced to move home. Noé – Save the Earth.”

 

Advertising Agency: CLM BBDO, Paris, France
Executive Creative Directors: Gilles Fichteberg, Jean-François Sacco
Acount managers: Pascal Couvry, Nicolas Fabre
Art Director: Lucie Valloton
Copywriter: Julien Perrard
Buy Arter: Sylvie Etchemaïté
Illustrator: Frédéric Perrin

 

 
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