Burger King: Chucky, Freddy, Jason, Scream

 

We were asked to communicate that Burger King stays open until the wee hours of the morning. Thomas and Kris came up with the following campaign showing the villains of the night that we know all to well, enjoying their favourite meal after a umm night out. The ads were shot in South Africa and Dubai by French photographer Ben Dauchez and retouched by Thomas himself. A job well done! The series comprises of four ads which will run in press and outdoor.

“Open late. Now open until 4AM every night. Burger King. Have it your way.”

Advertising Agency: Tonic, Dubai, UAE
Creative Director: Vincent Raffray
Art Director: Thomas Derouault
Copywriter: Kris Richardson
Photographer: Ben Dauchez

DFM Vans: Whale, Elephant

“And there is still room.”

 

Advertising Agency: Euro RSCG, Bogotá, Colombia
General Creative Director: Jimmy Vargas
Cretive Director: Bryan Moreno
Art Director: Gustavo Mantilla
Copywriter: Bryan Moreno
Illustrator: Mauricio Rodríguez

 

Salvation Army: Coin-shells, Bed

“Roof over head and a bed to sleep in.”

 

Advertising Agency: Try, Oslo, Norway
Art Director: Karin Lund
Copywriter: Oystein Halvorsen
Photographer: Sigve Aspelund
Published: January 2010

 

Peter MacCallum Cancer Centre: Take a break from the sun

“Take a break from the sun.”

 

Advertising Agency: CHE, Melbourne, Australia
Executive Creative Director: Jason Ross
Deputy Creative Director: Richard Ralphsmith
Art Director: Josh Murrell
Copywriter: Sharon Condy
Producers: Connie Leone, Loreta Zaruski
Account Manages: Meagan Bell, Ebony Moore

 

CNAC (National Anti-Counterfeit Committee): Watch, Shoes, Perfume

“Conterfeiting finances organized crime. It’s in the terrorists’ utmost interest for you to buy counterfeit products.”

 

Advertising agency: DAFTFCB, Paris, France
Creative Director: Xavier Beauregard
Art Director: Sebastien Zanini
Copywriter: Pierre-Marie Faussurier
Photographer: Oliver Rheindorf
Published: December 2009

 

Rhythm House: Anti-Piracy Campaign Voodoo

“Online Piracy is killing your favourite artist.”

 

Advertising Agency: Publicis, India
National Creative Director: Emmanuel Upputuru
Creative Directors: Vivek Nayyar, Vinay Kumar
Art Director: Siddesh Telang
Copywriter: Tejas Ravindranath
Photographer: Aditya Bobhate
Doll Artists: Madhukar Bonkar, Danica D’souza
Published: October 2009

 

Rhythm House: 50Cent Voodoo, Kiss Voodoo, LadyGaga Voodoo

Campaign strives to inform people that online piracy has grave repercussions on the very artists they love. Actual dolls were created and then shot. The voodoo pins in the shape of download cursors were actually poked onto the posters.

 

Advertising Agency: Publicis, India
National Creative Director: Emmanuel Upputuru
Creative Directors: Vivek Nayyar, Vinay Kumar
Art Director: Siddesh Telang
Copywriter: Tejas Ravindranath
Additional credits: Madhukar Bonkar, Danica D’souza (Doll Artists)
Published: October, 2009

 

Pattex: Glued Art

 

It was noticed that the majority of people perceive super glue as an adhesive to stick two pieces of a broken item back together, Pattex wanted to shift that perception and reinforce Pattex’s capability of sticking a multiple of surfaces together firmly. They create 3 installations made of scraps glued together and place them in high traffic areas, Faculty of Apllied arts, Azher Park and another populous Public Garden in Sayeda Zienab where they were admired by passers by. The event started on 02-10-2010 and continued for 3 days. Over 5200 people saw the installations, and a lot of questions were raised such as the price, places of distribution, ect… Consumers were shown first hand the effectiveness of Pattex Glue and its various uses.

 

Advertising Agency: TBWA, Cairo, Egypt
Creative Director: Arindam Sengupta (Oranjee)
Art Directors: Sameh George, Youssef Gadallah
Copywriters: Sameh George, Youssef Gadallah
Additional credits: Ahmed Foula (Sculptor)

 

Nissan Xtrail: Confused, Lost, Baffled, Perplexed

Road/Street signs in Egypt are unfortunately very misleading. A new car with built-in GPS will definitely come in handy.

 

The Arabic sign reads: Abdallah Fekry Street
The English sign reads: Abd El Salam Zaki Street

 

Advertising Agency: TBWA, Cairo, Egypt
Creative Director: Arindam Sengupta (Oranjee)
Art Directors: Sameh George, Youssef Gadallah
Copywriters: Sameh George, Youssef Gadallah
Photographer: Hussien Shaban

 

Channel – The Biggest Loser: Gut Loser

Outdoor to promote Channel 10′s 2010 series of The Biggest Loser.

 

Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Director: Simon Budzevski
CopywriterJonathan Drapes

 

 
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