Fundación Par (People with disabilities foundation): Panda Bear, Penguin

“People with disabilities are not so hot in the news as Panda Bears, but they also need your help. Fundación Par. Equal ability, equal opportunity.”
“People with disabilities are not so hot in the news as Penguins, but they also need your help. Fundación Par. Equal ability, equal opportunity.”

 

Advertising Agency: Mccann Erickson, Buenos Aires, Argentina
Chief Creative Director: Sebastián Castañeda
Creative Directors: Pancho Esposito, Nacho Coste
Art Director: Nacho Coste
Copywriter: Pancho Esposito
Account Manager: Victoria Ortelli
Illustrator: Hernán Sanchez
Photographer: Julieta García Vazquez
Additional credits: Cosme Argerich (Rancho Producciones)

 

Kleenex: King-Fool, Yes-No, Glory-Failure

Kleenex stands not for control, but for the release of human emotions. Built on the brand promise of ‘Let It Out and Feel Better For It’. Show people that they really will feel better if they release their emotions with Kleenex. The idea highlights that no matter what you are going through, Kleenex will always be by your side. In good times and bad, Kleenex will mop up your tears. Each execution in the ‘Feelings’ campaign has been individually sculpted out of paper.

 

Advertising Agency: JWT, London, United Kingdom
Creative Directors: Russell Ramsey, Dominick Lynch-Robinson
Art Director: Christiano Neves
Copywriter: Christiano Neves
Illustrator: Gail Armstrong
Photographer: Jonny Thompson
Art Buyer: Coco Weir
Project Manager: Kevin Noble

Covergirl: Bold

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Director: Pablo Gil, Sebastián Garin
Creative Director: Daniel Fierro
Head of Art: Cecilia Ognio
Art Directors: Tomás Duhalde
Copywriter: Rodrigo Greco
3D Studio: Mosh VFX

 

13th Street: Stationery of Horror

Advertising Agency: Jung von Matt AG, Germany
Creative Directors: Jacques Pense, Michael Ohanian
Art Directors: Matthias Kracker, Stefan Rösinger
Copywriters: Lennart Frank
Graphic Artist: Karla Kurz
Account Managers: Kerstin Stutzmann, Ruben Ockenfels
Post Production: Recom
Production: Frank Schweizer

 

Ritual Magazine: Dark Kids

“The bizarre case of Vladimir, who waketh up midnight. The first italian magazine of dark, gothic, electro, industrial music and culture. Ritual. Your dark side.”

 

“The weird and dreadful passion of Morgana, who had no friends. The first italian magazine of dark, gothic, electro, industrial music and culture. Ritual. Your dark side.”

 

“The ghoulish and gloomy story of Melissa and Mircalla, who never had the chance of being sisters. The first italian magazine of dark, gothic, electro, industrial music and culture. Ritual. Your dark side.”

 

Advertising Agency: Ogilvy & Mather, Rome, Italy
Executive Creative Director: Roberto Greco
Creative director: Elisa Pazi
Art Directors: Chiara Catalani, Elisa Pazi
Copywriter: Elisa Pazi
Photographer: Winkler+Noah


Chux Kitchen Gloves: Plate, Glass, Cup

Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Matt Eastwood
Creative Director: Mark Harricks
Art Director: Jeremy Hogg, Simon Johnson
Copywriter: Alex Stainton
Post production: Cream Studios
Photographer: Danny Eastwood
Designer: Jason Young
Designer: Erwin Santos
Senior Account Director: Leif Stromnes
Account manager: Holly Whiteley

 

Aspirin: Einstein, Baird, Wright

“The General Theory of Relativity of 1915 changed the way we view the universe overnight. However, it took Einstein 10 years to perfect it, something like 3650 days and 3650 nights.
A simple idea can change the World. Aspirin – 110 years.”

 

“The phrase “there’s nothing on tv” is even older than television itself. The physicist John Logie Baird repeated it thousands of times until finally, in 1926, after four years of work; he could see something on the screen.
A simple idea can change the World. Aspirin – 110 years.”

 

“The Wright Brothers flight that inaugurated aviation in 1903 lasted only 59 seconds. Very little compared to the 6 years it took them to have the plane ready. Some things haven’t changed; flights are still shorter than the wait. A simple idea can change the World. Aspirin – 110 years.”

 

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Excecutive Creative Director: Martin Mercado
Creative Director: Hernan Damilano
Art Directors: Florencia Font, Hernan Damilano
Copywriters: Ezequiel Saul, Hernan Damilano
Photographer: Matias Posti
Published: April 2010

VH1: Blues guy, Diva, Latino, Rapper

Advertising Agency: Young & Rubicam, New York, USA
Global Chief Creative Officer, Tony Granger
Executive Creative Director, Latin America: Guillermo Vega
Executive Creative Directors New York: Ian Reichenthal, Scott Vitrone
Creative Directors: Menno Kluin, Icaro Doria
Art Director: Alexander Nowak
Copywriter: Feliks Richter
Designer/Typographer: Mihail Aleksandrov
Illustrator: Eamo
Art Buyers: Bill Gastinger, Helen O’Neill
Published: March 2010

 

bastard: Teenagers, Winners, Somnambulists, Psychologists, Magicians, Hunters

“Bastard Proudly made by those lazy italians.”

 

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Illustrator: El Perezoso
Photographer: Giuliano Berarducci
Published: April, 2010

 

Feltrinelli: Pin Up, Blood

Advertising Agency: Tita, Milan, Italy
Executive Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Andrea Masciullo
Published: april 2010

 

Advertising Agency: Tita, Milan, Italy
Executive Creative Director: Giuseppe Mazza
Art Director: Danilo Lavizzari
Copywriter: Elisa Zugno
Published: april 2010

 

 
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