Air Craze: Singapore Air Show Hijacked

Air Craze makes ultra-realistic remote controlled flights. their task was to launch Air Craze in Singapore by creating a buzz on a recession-friendly budget. The perfect opportunity presented itself at the Singapore Air Show. With tickets sold out weeks in advance, it was guaranteed to be the single largest gathering of potential clients for Air Craze. Seizing this opportunity, they planted actors wielding Air craze Remote Controls in the crowd gathered at the air show. When the air displays began, these actors pretended to control the jets flying high above the skies, performing gravity defying feats. The audience on the ground wondered who really controlled these flights? It was only when people read the message on the actor’s t-shirt that they realised it was a marketing stunt. Air Craze sold a whopping 720 hobby kits in just three days. The Air Craze website registered a 73% increase in traffic. Many videos and photographs of on-ground promotion surfaced on various blogs and video sharing websites drawing more interest to the brand.


Advertising Agency: DDB, Singapore
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Senior Copywriter: Vinod Savio
Art Director: Sham Nasaar
Producer: Suhaimi Saadan/ Naresh Kumar
Account Manager: Gaurav Singh


Decathlon: Cycle, Running, Trekking

Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les Six
Art Director: Guillaume Auboyneau
Copywriter: Guillaume Auboyneau
Photographer: Yann Le Pape
Art Buyer: Sylvie Reveillard
Retoucher: Pierrick Guen
Designer 3D : Jean-Philippe Sanquer
To be published: June 2010


RSPCA: Horse, Dog


“Help neglected animals leave their old lives behind. Visit RSPCA for all creatures great & small.”


Advertising Agency: M&C Saatchi, Melbourne, Australia
Creative Director: Steve Crawford
Deputy Creative Director: Doogie Chapman
Art Director: Lana Daubermann
Copywriter: Stephen Justice
Retoucher: Ed Croll
Account Manager: Helen Walker

Fuji Underwater: Pool

Advertising Agency: Ogilvy & Mather, Indonesia
Executive Creative Director: Gary Caulfield
Creative Directors: Glenn Alexander, Leonardus Bramantya
Art Directors: Nicholas Kosasih, Vito Winarko
Copywriters: Ratna Puspita, Shirley Christy
Photographer: Leonardus Bramantya
Retoucher: Heru Suryoko


Lay’s: Wind-up truck

Advertising Agency: Juniper Park, Toronto, Canada
Executive Creative Directors: Terry Drummond, Alan Madill, Barry Quinn
Creative Directors: Hylton Mann, Andy Linardatos
Art Director: Hylton Mann
Copywriter: Andy Linardatos
Designer: Max Hosseinian


Colgate-Palmolive MaxFresh: Breath Abuse

Drive the freshness segment with Colgate Max Fresh and stay top of mind. The campaign builds on a simple truth that people are often not aware of the fact they have bad breath when they are in conversations that are of importance and in some instances life changing. The idea is that Max Fresh comes in to save people from embarrassing moments caused by bad breath. The execution uses speech bubbles to illustrate the effect of bad breath on people.


Advertising Agency: Y&R, Dubai, United Arab Emirates
Chief Creative Officer: Shahir Zag
Executive Creative Director : Komal Bedi Sohal
Creative Directors: Shahir Zag, Komal Bedi Sohal
Creatives: Shahir Zag, Komal Bedi Sohal
Illustratot: Celine Artigau
Planner (creative agency): Nadine Ghossoub


Colgate-Palmolive 24/7: Executive, Student, Musician

We were tasked with telling men that Speed Stick freshness lasts 24 hours irrespective of their lifestyle.The solution highlighted an oft-ignored truth. The cyclical nature of our chores. As day delves into night we repeat the same chores, only in different light conditions. Whilst making men relate to this truth, the campaign sought relevance in men’s lives.


Advertising Agency: Y&R, Dubai, United Arab Emirates
Chief Creative Officer: Shahir Zag
Creative Directors: Shahir Zag, Kalpesh Patankar, Parixit Bhattacharya
Creatives: Kalpesh Patankar, Parixit Bhattacharya
Planner (creative agency) : Nadine Ghossoub


Otrivin: Enjoy Breathing

Advertising Agency: Saatchi&Saatchi, Warsaw, Poland
Creative Directors: Blanka Lipinska, Max Olech
Art Director: Magdalena Nowakowska, Johan Pasternak
Copywriter: Lukasz Gromkowski
Art buyer: Jakub Winiarski
Photographer: Jacek Kolodziejski,
Published: March 2010


Volkswagen Independent Cinema Sponsorship: Toy Story, King Kong, Gremlins, Terminator, Back to the future, Speed

Advertising Agency: DDB, London, United Kingdom
Creative Director: Jeremy Craigen
Art Director: Daniel Seager
Copywriter: Steve Hall
Illustrator: Pete Mould
Published: August 2009

Harley-Davidson : Sorry-chart on chatroulette.comE

Advertising Agency: Sassenbach Advertising, Munich, Germany
Creative Director: Hans Neubert
Copywriter: Hans Neubert
Client Service Director, CEO: Thomas Sassenbach
Published: February 2010


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