Archive for November, 2011

 

Fuji Underwater: Pool

Advertising Agency: Ogilvy & Mather, Indonesia
Executive Creative Director: Gary Caulfield
Creative Directors: Glenn Alexander, Leonardus Bramantya
Art Directors: Nicholas Kosasih, Vito Winarko
Copywriters: Ratna Puspita, Shirley Christy
Photographer: Leonardus Bramantya
Retoucher: Heru Suryoko

 

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Lay’s: Wind-up truck

Advertising Agency: Juniper Park, Toronto, Canada
Executive Creative Directors: Terry Drummond, Alan Madill, Barry Quinn
Creative Directors: Hylton Mann, Andy Linardatos
Art Director: Hylton Mann
Copywriter: Andy Linardatos
Designer: Max Hosseinian

 

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Colgate-Palmolive MaxFresh: Breath Abuse

Drive the freshness segment with Colgate Max Fresh and stay top of mind. The campaign builds on a simple truth that people are often not aware of the fact they have bad breath when they are in conversations that are of importance and in some instances life changing. The idea is that Max Fresh comes in to save people from embarrassing moments caused by bad breath. The execution uses speech bubbles to illustrate the effect of bad breath on people.

 

Advertising Agency: Y&R, Dubai, United Arab Emirates
Chief Creative Officer: Shahir Zag
Executive Creative Director : Komal Bedi Sohal
Creative Directors: Shahir Zag, Komal Bedi Sohal
Creatives: Shahir Zag, Komal Bedi Sohal
Illustratot: Celine Artigau
Planner (creative agency): Nadine Ghossoub

 

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Colgate-Palmolive 24/7: Executive, Student, Musician

We were tasked with telling men that Speed Stick freshness lasts 24 hours irrespective of their lifestyle.The solution highlighted an oft-ignored truth. The cyclical nature of our chores. As day delves into night we repeat the same chores, only in different light conditions. Whilst making men relate to this truth, the campaign sought relevance in men’s lives.

 

Advertising Agency: Y&R, Dubai, United Arab Emirates
Chief Creative Officer: Shahir Zag
Creative Directors: Shahir Zag, Kalpesh Patankar, Parixit Bhattacharya
Creatives: Kalpesh Patankar, Parixit Bhattacharya
Planner (creative agency) : Nadine Ghossoub

 

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Otrivin: Enjoy Breathing

Advertising Agency: Saatchi&Saatchi, Warsaw, Poland
Creative Directors: Blanka Lipinska, Max Olech
Art Director: Magdalena Nowakowska, Johan Pasternak
Copywriter: Lukasz Gromkowski
Art buyer: Jakub Winiarski
Photographer: Jacek Kolodziejski, shootme.pl
Published: March 2010

 

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Volkswagen Independent Cinema Sponsorship: Toy Story, King Kong, Gremlins, Terminator, Back to the future, Speed

Advertising Agency: DDB, London, United Kingdom
Creative Director: Jeremy Craigen
Art Director: Daniel Seager
Copywriter: Steve Hall
Illustrator: Pete Mould
Published: August 2009

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Harley-Davidson : Sorry-chart on chatroulette.comE

Advertising Agency: Sassenbach Advertising, Munich, Germany
Creative Director: Hans Neubert
Copywriter: Hans Neubert
Client Service Director, CEO: Thomas Sassenbach
Published: February 2010

 

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Fundación Par (People with disabilities foundation): Panda Bear, Penguin

“People with disabilities are not so hot in the news as Panda Bears, but they also need your help. Fundación Par. Equal ability, equal opportunity.”
“People with disabilities are not so hot in the news as Penguins, but they also need your help. Fundación Par. Equal ability, equal opportunity.”

 

Advertising Agency: Mccann Erickson, Buenos Aires, Argentina
Chief Creative Director: Sebastián Castañeda
Creative Directors: Pancho Esposito, Nacho Coste
Art Director: Nacho Coste
Copywriter: Pancho Esposito
Account Manager: Victoria Ortelli
Illustrator: Hernán Sanchez
Photographer: Julieta García Vazquez
Additional credits: Cosme Argerich (Rancho Producciones)

 

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Kleenex: King-Fool, Yes-No, Glory-Failure

Kleenex stands not for control, but for the release of human emotions. Built on the brand promise of ‘Let It Out and Feel Better For It’. Show people that they really will feel better if they release their emotions with Kleenex. The idea highlights that no matter what you are going through, Kleenex will always be by your side. In good times and bad, Kleenex will mop up your tears. Each execution in the ‘Feelings’ campaign has been individually sculpted out of paper.

 

Advertising Agency: JWT, London, United Kingdom
Creative Directors: Russell Ramsey, Dominick Lynch-Robinson
Art Director: Christiano Neves
Copywriter: Christiano Neves
Illustrator: Gail Armstrong
Photographer: Jonny Thompson
Art Buyer: Coco Weir
Project Manager: Kevin Noble

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Covergirl: Bold

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Director: Pablo Gil, Sebastián Garin
Creative Director: Daniel Fierro
Head of Art: Cecilia Ognio
Art Directors: Tomás Duhalde
Copywriter: Rodrigo Greco
3D Studio: Mosh VFX

 

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