Archive for October, 2011

 

Moulinex: Blender

Advertising agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Ben Sever
Art Director: Eran Nir
Copywriter: Tomer Gidron
Account Director: Yael Ron
Account Supervisor: Shlomit Kugler
Account Executive: Adi Hefetz
Planning Director: Daniel Weismann
Planner: Asaf Amir

 

 

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Henkel: Bread man, Farm girl

Advertising Agency: TBWA, Cairo, Egypt
Chief Creative Officer: Arindam Sengupta (Oranjee)
Art Director: Sameh George / Youssef Gadallah / Montasser Khalil
Copywriter: Sameh George / Youssef Gadallah
Photographer: www.gearbox-Studios.com
Producer: Mohamed Mamdouh
Assistant Producer: Amir Said

 

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Pattex Glue: Crosswords

To demonstrate the universal ability of Pattex to stick anything to anything, the brand sponsored the crossword in a popular Egyptian daily and magazines. When solved, you see that different materials are joined seamlessly, thanks to the power of Pattex.

 

Advertising Agency: TBWA, Cairo, Egypt
Creative Director: Arindam Sengupta (Oranjee)
Art Director: Sameh George/Youssef Gadallah Details
Copywriter: Ahmed Refaay

 

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Henkel: Stop the Party

Henkel wanted to launch its first disinfectant in Egypt, where well establishment brands are already dominant in the market. There was a need to instigate initial trials and hence benefit from “word of mouth”. They sent out direct mailers to a database sourced from their long time online partner “Wasfa Sahla”, a prominent Egyptian website for woman, inviting guests to Germs’ celebrations of different kinds, all depicting their exponential growth and evolution in your own homes. Further into the invitation you realize that DAC is the only product that’ll help stop these celebrations. 4 thousands invitations were sent out and after contacting the invitees after one month it was discovered that 11% had purchased DAC and are currently using it at home.

 

Advertising Agency: TBWA, Cairo, Egypt
Chief Creative Officer:Arindam Sengupta (Oranjee)
Art Director: Sameh George / Youssef Gadallah
Copywriter: Sameh George / Youssef Gadallah / Ahmed Younis
Account Manager: Mohamed Dawood

 

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Florida Center Book & Film Festival: Gorilla

Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director / Copywriter: Pancho González
Creative Director / Art Director / Copywriter: César Ojeda
Retoucher: Gorila Estudio
Photographer: Pato Pescetto
Account Manager: Javier Braithwyte

 

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Child Labour: White Angel

“2.7 million children in egypt don’t have childhood.”

 

Advertising Agency: TBWA, Cairo, Egypt
Chief Creative Officer: Arindam Sengupta (Oranjee)
Art Director: Sameh George / Youssef Gadallah / Montasser Khalil
Copywriter: Sameh George / Youssef Gadallah
Photographer: www.gearbox-studios.com
Producer: Mohamed Mamdouh
Assistant Producer: Amir Said

 

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Duco Events: Faces will be rearranged

Advertising Agency: TBWA\Whybin, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative Director: Guy Roberts
Art Director: Tara McKenty
Copywriter: Iain Nealie

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Noe Conservation: Actapa, Kriboon, Glutax

“It’ll be too late to complain once we’re finally forced to move home. Noé – Save the Earth.”

 

Advertising Agency: CLM BBDO, Paris, France
Executive Creative Directors: Gilles Fichteberg, Jean-François Sacco
Acount managers: Pascal Couvry, Nicolas Fabre
Art Director: Lucie Valloton
Copywriter: Julien Perrard
Buy Arter: Sylvie Etchemaïté
Illustrator: Frédéric Perrin

 

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Johnson & Johnson Reach mint dentotape: Cow, Sheep, Chicken

“Food has no chance.”

 

Advertising Agency: JWT, Dubai, United Arab Emirates
Executive Creative Directors: Chafic Haddad, Russell Heubach
Creative Director / Copywriter: Dave Nicholson
Art Director: Husen Baba
Account Manager: Rochelle Barreto
Planner: Prabhakar Iyer

 

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Colgate 360 Sonic Power: One Is Enough

“333 strokes per second. Colgate 360 Sonic Power.”

 

Advertising Agency: Y&R, Dubai, United Arab Emirates
Creatives: Shahir Zag, Komal Bedi Sohal
Photographer: James Day
Retoucher: Core Digital, London
Senior Account Director: Nadine Ghossoub

 

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