Archive for September, 2011

 

Dos en Uno: Balloon

Since 1959, Dos en Uno has been Chile’s most popular bubblegum. It has promised various generations of children great tasting bigger bubbles. In 2009, the brand needed to communicate it’s 50th anniversary. For 50 years Dos en Uno has allowed kids to make bigger bubbles. A 50 foot balloon, appearing to be a giant bubblegum, was created to celebrate the brand’s 50th anniversary. The Dos en Uno balloon flew over various cities with a giant sized kid attached to it, giving onlookers the impression the child was blowing a bubble.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Art Director: Rodrigo Grebe
Account Manager: Carlos Baracco

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La Cucina Italiana: Santa Claus, Befana

“The real protagonists this festive season will be your dishes. La Cucina Italiana.”

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Pier Giuseppe Gonni
Copywriter: Lorenzo Crespi
Photographer / Illustrator: Alessandro Bavari

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Sunlight Anti-bacterial Dishwashing Liquid: Plate, Lunch Box, Chopsticks

“Sometimes bad things happen to good plates.”

Advertising Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Rui Alves
Art Director: Juliet Honey, Miguel Nunes
Copywriter: Konstant Van Huyssteen
Photographer: Mark Lanning
Published: June 2009

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Band Aid: Hulk

“Flexible fabric. Band Aid.”

Advertising Agency: JWT, Dubai, UAE
Executive Creative Directors: Russell Heubach, Chafic Haddad
Senior Art Director / Copywriter: SM Ziyad
Illustrator / 3D Artist: Tarek Samaan
Planner: Prabhakar Iyer
Account Manager: Rochelle Barreto

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Leica Shop: Beach, Mountain

“Cameras with anti shake image stabilization.”

Advertising Agency: Demner, Merlicek & Bergmann, Viennaicek & Bergmann, Vienna, Austria
Creative Directors: Tolga Büyükdoganay, Rosa Haider
Art Director: Sebastian Kaufmann
Illustrator: Aron Cserveny
Copywriter: Karina Wanek

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Mosfly: End the cycle

Advertising Agency: Leo Burnett/ARC, Singapore
Executive Creative Director: Chris Chiu
Creative Director: Alex Lim Thye Aun
Art Director: Poh Pei Ling
Copywriter: Kenneth Chong
Photographer / Studio Company: MirageWorks, Nelson Digital Imaging, Threesixty Photography

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CoverGirl LashBlast Length: Entry gate

To showcase the category’s largest brush, a new media space was created – the subway exit turnstiles themselves. Dramatizing the benefit of LashBlast Length, the exit turnstiles were wrapped in yellow to look like an extremely long brush, and the crossbars were wrapped in black to demonstrate the extremely long lashes you get as a result of using the mascara.

“Extremely long brush. extremely long lashes. LashBlast Length mascara.”

To showcase the category’s largest brush, a new media space was created – the subway exit turnstiles themselves. Dramatizing the benefit of LashBlast Length, the exit turnstiles were wrapped in yellow to look like an extremely long brush, and the crossbars were wrapped in black to demonstrate the extremely long lashes you get as a result of using the mascara.

Advertising Agency: Saatchi & Saatchi, Canada
Creative Director: Brett Channer
Art Director: Basil Douglas Cowieson
Copywriters: Tal Wagman, Lyranda Martin-Evans
Account Directors: Kathy McLay, Yael Marantz
Published: February 2010

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De Lijn: Ticket-to-me

Advertising Agency: Duval Guillaume Brussels, Belgium
Creative Directors: Peter Ampe, Katrien Bottez
Art Directors: Yigit Unan, Geert de Rocker
Copywriters: Robin Stam, Tom Berth
Published: January 2010

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Pulp Fiction Books: Bear, Gun, Space, Hide

“Pulpfiction Books. Where pulp lives.”

Advertising Agency: Cundari Advertising, Toronto, Canada
Chief Creative Officer: Brent Choi
Creative Director: Andy Manson
Head of Art: Andy McKay
Writer: Andy Manson
Art Director: Andy McKay
Typographer: John Ireland
Photographer: George Kanellakis
Retoucher: George Kanellakis

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ABA associazione

“Many use food to communicate their need for help. Only few understand that.
For anorexia, bulimia, obesity call us: 800.16.56.16″

Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Andrea Maggioni
Copywriter: Luca Gelmuzzi
Photographer: Winkler & Noah

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